The London Tourism Action Plan 2009-13, produced by the London Development Agency, sets out how it will deliver the Mayor’s key priority of ensuring the capital remains the number one choice for international travellers and that the city provides an inspirational experience for everyone in the capital during the 2012 Games.

The Mayor of London, Boris Johnson, said:  “In 2012, London will welcome thousands of visitors and it is essential that the capital gives them, and the millions who come before and after the London Games, an unforgettable experience. We must continue work to develop London's tourism offer and work closely together to ensure that visitors, particularly our 2012 guests, have a great time. I want visitors to London not only to return home telling all their friends and relatives about our wonderful capital, but also to start planning their next trip to the best city in the world."

The full strategy can be donloaded by clicking here